INTERNATIONAL HRD SQUARE 2022
OUR KEY PATHS FOR 2022
Top Speaker of the day: Olga Barroso | EUROP ASSISTANCE Panelists:
Jonathan Berlan | UCB
Javier Vidaurreta Herrera | WPP
Paul Ngugi | GREENPEACE AFRICA
Gabriel Leal | ICONN
Jake Bustos | COCA-COLA COMPANY
Catherine Adenle | ELSEVIER
Olga Barroso
EUROP ASSISTANCE
KEY POINTS
Our values focus on caring especially about our employees
One of the competence that it will never change is the communication
Communication is key, both internally and externally
Social media are currently a challenge
We are always communicating even when we are not saying anything
Jonathan Berlan
UCB
KEY POINTS
Why social media? Because it has a universal reach and it helps your employer branding
You should be very careful on how you use social media, who you want to reach out, especially if you want to be diverse and inclusive
We talk about our values, the specific needs of our skills, why we are authentic, it is very difficult to talk about our company and not saying what we do
When people look at our social media channels, they get the feeling that this is what it looks like to work for UCB, that is why it is important what we post and who we want to reach out.
Javier Vidaurreta Herrera
WPP
KEY POINTS
Becoming a true employer for everyone, this is one of our goals
Building a relevant employee journey experience to get employee engagement level maximized and to differentiate from our local competition when it comes to our mental health practices, career development, DEI scheme, and work-life balance
The second pillar was all about growth basically securing that core capability building were across all our local company companies in Spain
Also making the difference in the local market
Talent brand engagement is defined as the unique individual engagement of the talent pool
Gabriel Leal
ICONN
KEY POINTS
Community is changing and moving so fast and we need to keep updated
We need to know more about our employees and to empower them
Share our culture and turn the eyes towards us
Try to diversify the content
We have created the community of brand ambassador, where they share stories among themselves, so in this case we create bond and authenticity
Jake Bustos
COCA-COLA BOTTLING INVESTMENT GROUP
KEY POINTS
To build an EB strategy in Five Pillars: Narrative, Design Philosophy, Social Media & Technology, Ambassador Program, Awards & Recognition
Social media plays a critical role, it serves us as a strategic channel to engage the relevant audience
The design is important, so you can get easily noticed from the market
It's important to know who your audience is, what are their aspirations and challenges
The content that you produce is not just inspiring they're also engaging and they will encourage interaction. Interaction is the secret formula.
Campus is also a way to build a future ready leadership pipeline
Catherine Adenle
ELSEVIER
KEY POINTS
I believe in using the power of social media to leverage employer brand and to showcase the culture
Our people are the windows and the door through which other people will see our business
We need our people to tell a story, human stories that are authentic
Research shows that people believe more in your employer brand when your employees actually tell your story, rather than your cooperate channels telling stories
We monitor and measure to ensure that we know what our ROI is.
THANK YOU
