INTERNATIONAL HRD SQUARE 2022
OUR KEY PATHS FOR 2022
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Top Speaker of the Day:
Michelangelo Ceresani | CAPGEMINI
Elisa Gallo | CAPGEMINI
Clara Pillitteri | CAPGEMINI
Panellists:
Elena Kharlamova | CSL BEHRING
Christine Belanger | MUBADALA HEALTH
Andrea Nasato | SINCLAIR
Lance Petersen | IMPERIAL
Haitham Samman | IBM
Paul Ngugi | GREENPEACE AFRICA
Metzen Cherian | VOLVO GROUP
Maria Dinu | COCA-COLA HBC
Michelangelo Ceresani
Elisa Gallo
Clara Pillitteri
CAPGEMINI
KEY POINTS
How can we make the digital space talk with the physical one in terms of engagement?
Starting from our values and mission, we developed our storytelling to attract new people and engage the ones who already work with us
We have a program to create a network of ambassadors willing to have an influence related of our brand and purpose, to influence the people inside and outside our company
Our purpose is to enlarge the community of ambassadors, and we look for specific skills in them
The traditional recruiting approach is not useful anymore, we have to involve the whole company because for us everybody is a recruiter
Elena Kharlamova
CSL BEHRING
KEY POINTS
One of the metrics we used after the implementation of the ambassador program is a survey
People know us through marketing channels
We analysed our competitors' weaknesses and our strengths, and starting from these we launched programs
We take a value, a value and a problem everyone is trying to solve: then it's easy to come up with a story
Christine Belanger
MUBADALA HEALTH
KEY POINTS
Our ambassador program is well developed, with a good selection process
Our ambassadors go to international event to represent us and give out information, so they are trained to do it and know everything about the company
They have to know how to tackle criticism and make sure to transform it in an opportunity to stress some aspects
The first challenge is to find the right candidates: they have to be passionate about the organization and we want to diversify the people that represent us
We ask new people if the reality they "meet" is aligned with their expectations
Andrea Nasato
SINCLAIR
KEY POINTS
Our challenge has been to engage our people, we went through a re-branding process
We have quarterly town halls where the top management gives updates about the company
Our people have the chance to chat with our CEO during specific moments
We also have measures to engage the staff, not only management: "Growing together", R&D Incentives Program, Employee Referral, Industry & University Fairs, World Congresses and Business Events
Lance Petersen
IMPERIAL
KEY POINTS
We saw that our policy was too restrictive
We were very selective on the people we wanted to represent us, also in terms of diversity
We were able to change our talent acquisition approach, it became a magnet
On the metrics side we extract analytics to understand the demographic who are responding to our programs
Haitham Samman
IBM
KEY POINTS
Everything for us starts with research and data, we believe IBM is our greatest invention so it's at the core of every initiative
What is the main reason to join a company? culture, purpose and compensation, but most importantly: WINNING
Someone who left IBM and it's still happy about his/her experience is the best ambassador we can have
People want to understand what we do everyday and how can they have work - life integration
If you want to win in the hiring place you have to win in the company space
Paul Ngugi
GREENPEACE AFRICA
KEY POINTS
Invest on volunteering program to build the future and increase the appetite
Invest in training and build capability. Make employees employable
Even through a volunteer program you can start a long career
Technology and social media: all our employees are spokespeople
Metzen Cherian
VOLVO GROUP
KEY POINTS
Our ambassadors program starts from our mission, values, aspirations and values
We have initiatives to empower our people as ambassadors: employee value proposition, employee ambassadors program, employee referral and employee communication
Employee communication is fundamental, everyone is updated on what we do
Maria Dinu
COCA-COLA HBC
KEY POINTS
People trust people
Investors trust CEOs
We co-create programs with the countries
We train leaders on storytelling as a personal branding exercise
The training is a must to become an advocate
We are revamping now out Employer Branding program. We are splitting employees in groups: influencers, contributors, who is sharing company contents
THANK YOU
